Certified Digital Marketing Professional – Organic Social Media Master – Front End Developer

• Facebook
• Twitter
• Instagram
• LinkedIn
• GitHub

Skills

• Google Analytics
• Data Analytics
• Project Management
• Marketing Strategy Development
• Lead Generation
• Social Media Campaigns
• Content Creation Tools
• Front-End Skills: HTML, HTML5, CSS, CSS3, AJAX, JAVA
• Version Control Systems: Git, Github
• Web Technologies: AngularJS, jQuery, Bootstrap
• JS Frameworks: React, Angular, Vue
• Agile/Scrum Methodology
• API Design and Development

Certifications

• Certified Digital Marketing Professional (CDMP), Digital Marketing Institute – 2022
• Professional Certified Marketer (PCM), American Marketing Association – 2022
• Certified Digital Marketing Associate (CMDA), Digital Marketing Institute – 2022
• Social Media Mastery, Digital Marketer – 2020
• Coding Basics, SheCodes – 2020
• Front-End Development, SheCodes – 2020

Languages

German

Working Knowledge

Hi, My Name is Chandler D. Pacheco, CDMP, PCM

Creative Digital Marketing Professional specializing in organic social media marketing and community management. With extensive experience in managing social media across multiple brands. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. With a love for digital marketing by day and front-end development by night. Spent the free time during the pandemic learning to code with various boot camps, workshops, and classes. A self-motivated, hard-working web developer with a flair for creating elegant solutions in the least amount of time.

Professional History

Branding & Social Media Specialist @ Pikeville Medical Center
Remote (2021 – Current)

• Created a social media presence for the PMCJobs.org
• Audit social media presence on all platforms every quarter
• Developed a basic social media calendar, which included scheduling social media posts, social ads, marketing campaigns and website updates.
• Strategized social media campaigns to recruit new employees by reaching untapped markets utilizing social media
• Analyzed KPIs monthly, applying data analytics to drive future strategic planning.
• Utilized UTM codes and analytics to track success of campaigns
• Created and monitored the mass SMS system for the recruitment team to utilize to reach out to candidates.
• Created and monitored the project management system for the recruitment team
• Managed the recruitment budget for digital marketing within the recruitment team.
• Developed strategy for community management and maintained an open line of communication for the digital community

Social Media Manager @ eCampus.com
Lexington, KY (2021)

• Managed social media accounts for 4 brands, generating interest for existing and upcoming
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
• Increased engagement by 10% across all accounts.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Created and facilitated social contests (giveaways, photo contests, March Madness Bracket contest, etc.) to retain customers/followers and attract new customers/followers.
• Drove brand awareness with Reels by producing video content with a reach of 2000 on average
• Developed marketing content such as blogs and organic content for social media.

Contract Social Media Specialist @ Pikeville Medical Center
Pikeville, KY (2020 – 2021)

• Created a social media presence for the PMC Recruitment Services team
• Grew their following from 0 to over 700 in less than a week
• Developed a basic social media calendar, which included scheduling social media posts, social ads, marketing campaigns and website updates. And could be used as a framework for all future employees.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Analyzed KPIs monthly, applying data analytics to drive future strategic planning.

Social Media Specialist @ Loxley Services
Newberry, FL (2019-2020)

• Managed social media accounts for 4 brands, generating interest for existing and upcoming product or service releases.
• Increased customer engagement through social media by 250%.
• Developed and implemented social community management that resulted in $600,000+ increase in sales revenue per quarter.
• Developed social media calendar, which included scheduling social media posts, marketing campaigns and website updates.
• Wrote succinct, accurate, and creative copy to drive traffic to branded websites.

Leasing Agent @ Birge & Held (Raintree Apartments)
Lexington, KY (2018-2019)

• Handled tenant communications by quickly responding to requests for maintenance and answering any questions or concerns.
• Kept records accurate, detailed and fully compliant with reporting requirements to meet all state, local and federal housing requirements.
• Decreased property vacancy by almost 40%
• Monitored advertising effectiveness by gathering information about market competition in local area.

Assistant to the Associate Dean for Student Affairs @ The Univerisity of Pikeville: Kentucky College of Osteopathic Medicine
Pikeville, KY (2017 – 2018)

• Directed activities of the student affairs department developing and implementing student recruitment strategies and KYCOM brand awareness.
• Managed 200+ student organizations
• Prepared a variety of different written communications, reports and documents to ensure smooth operations within student affairs.
• Resolved conflicts and negotiated mutually beneficial agreements between students