Chandler D. Pacheco

Digital Marketing Leader | Brand Strategist | Organic Social Media Specialist

KEY ACHIEVEMENTS

Engagement Growth Expert
Grew engagement by 250%, boosting brand loyalty.
Recruitment Strategy Innovator
Increased hires by 15%, enhancing workforce strength.
Lead App Development
Developed career matching app, aligning education with careers.
Significant Revenue Spike
Generated over $600,000 in sales revenuequarterly.

ORGANIZATIONS

American Marketing Association – VP of Marketing and Communications

EDUCATION

Master of Business Administration
University of Pikeville
05/2026 Pikeville, KY
Bachelor of Arts in Communication
The University of Pikeville
08/2014 – 05/2016 Pikeville, KY

CERTIFICATIONS

Certified Digital Marketing Professional (DMI)
Professional Certified Marketer (AMA)
Front End Development (SheCodes)

Passions

Community Management
Passionate about community management because it builds strong, loyal communities and drives meaningful brand engagement.
Organic Social Media
Passionate about organic social media because it enhances brand visibility, grows communities, and fosters authentic engagement.

SKILLS

Hi, My Name is Chandler D. Pacheco

I learned how to be creative in 140 characters or less, and I’ve only grown from there. Specializing in brand strategy, organic social media, and community management, I help grow brands by utilizing what they already have. Currently managing a small team of social media fanatics to help hospitals grow their workforce and community with recognition and appreciation.

Professional History

Digital Marketing Manager @ Pikeville Medical Center – Pikeville, KY (remote)
(2023-present)

Strategic Collaboration: Collaborated with the hospital board to establish and achieve realistic recruitment goals via social media, enhancing overall recruitment strategy.
Significant Engagement Growth: Increased engagement by 45% year over year, driving higher interaction and brand visibility.
Improved Recruitment Outcomes: Increased new hires by 15% year over year, strengthening the workforce and meeting recruitment targets on social.
Team Leadership: Managed a team of social media specialists, ensuring cohesive strategy execution and optimal team performance.
Innovative App Development: Developed an app to match students with healthcare careers and colleges, facilitating career guidance and education alignment.

Senior Social Media & Brand Specialist @ Pikeville Medical Center – Pikeville, KY (remote)
(2022-2023)

Budget Management and Performance Tracking: Managed the marketing budget to optimize cost per application and tracked critical metrics and KPIs, providing insights to key stakeholders.
Increased Engagement and Following: Elevated customer engagement by 50% and boosted social media following by 30%, significantly enhancing brand visibility and loyalty.
Optimized Recruitment Efforts: Amplified job applications by 60%, improving the quality of the candidate pool and reducing time-to-hire.
Enhanced Event Participation: Achieved a 45% increase in event attendance, strengthening community growth and brand presence.
Content Strategy and Creation: Directed the creation of compelling ad content, including social ad copy and video content, to maximize audience reach and impact.

Social Media & Brand Specialist @ Pikeville Medical Center – Pikeville, KY (remote)
(2021-2022)

Performance Tracking: Monitored key metrics and KPIs, providing detailed reports on a weekly, monthly, quarterly, and yearly basis to inform key stakeholders and guide strategic decisions.
Brand Creation and Development: Created the PMCJobs recruitment brand separate from the Pikeville Medical Center corporate identity, establishing a unique and recognizable presence in the market. Managed a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.
Dramatic Engagement Growth: Increased engagement by 60% month over month, significantly boosting interaction and connection with the audience.
Community Building: Built and fostered a dedicated Facebook community focused on recruitment, enhancing brand loyalty and recruitment efforts.

Social Media Manager @ eCampus.com – Lexington, KY (remote)
(2020-2021)

Creative Customer Engagement: Created and facilitated social contests, such as giveaways and photo contests, to retain existing customers/followers and attract new ones, boosting engagement and community growth.
Substantial Engagement Growth: Increased engagement by 45% across all social media accounts, significantly enhancing audience interaction and brand loyalty.
Enhanced Brand Awareness: Produced video content for Reels, achieving an average reach increase of 200%, driving brand visibility and audience growth.
Strategic Goal Setting: Set and achieved clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.

Social Media Manager @ Loxley – Gainesville, FL
(2019-2020)

Effective Copywriting: Wrote concise, accurate, and creative copy to drive traffic to branded websites, increasing online presence and user engagement.
Dramatic Engagement Increase: Boosted customer engagement through social media by 250%, significantly enhancing brand interaction and loyalty.
Revenue Growth: Developed and implemented social community management strategies that resulted in a $600,000+ increase in sales revenue per quarter.
Multi-Brand Management: Managed social media accounts for four unique brands, generating interest and engagement for existing and upcoming product or service releases.
Strategic Planning: Created and maintained a social media calendar, scheduling posts, marketing campaigns, and website updates to ensure consistent and timely content delivery.